Feeling Stuck?

Overwhelmed? Burned out?

Lead with your full brilliance & creative potential, without sacrificing what matters to you most

Thanks for stopping by, I’m Alex Balfour. Like you, I’m a driven, visionary, multi-passionate leader, navigating the quest for an integrated life, to bring my whole potential to life, without a simple one liner to describe it! I understand the intricate challenge of aligning myself to my creative pursuits, leadership role, personal aspirations, and business endeavors.


From studying performing arts & politics to living in Africa with nonprofits, co-founding a social justice art venture, working in entrepreneurship, philanthropy & leadership consulting…

Turned...Leadership performance coach, Life Coach, Embodiment facilitator, Creator & well-being advocate.

I firmly believe in bringing my interdisciplinary magic wherever it's needed, because we don’t need to fit into a neat box!

Are you a visionary, driven & creative woman asking….

  • How do I find more clarity, balance, confidence & action for the life I want to create?

  • How to work with more trust, joy & hope, and less dread, hustle & always-urgent culture?

  • How to navigate a crucial juncture of leadership, new demands, or life change?

I'm here to help you break free from feeling stuck, self-doubt or burnout, to unleash your personal power, confident self, & impactful work—all while safeguarding your well-being, joy, and relationships.

Working together, we can:

  • Reclaim your confidence & elevate your Leadership

  • Break free from habits & patterns keeping you stuck like people-pleasing, procrastination, overworking, self-doubt, all-or-nothing cycles, and perfectionism.

  • Clarify & achieve holistic goals with accountability even when faced with uncertainty or fear.

  • Boost motivation & optimize time & energy for optimal performance in your leadership journey.

  • Maintain priorities and boundaries for a harmonious balance between your personal and professional life.

  • Amplify Influence & visibility through emboldening your authentic voice, thought leadership, and owning your story & communication style.

  • Unleash your creativity

  • Harness your mind-body connection & wisdom for more embodied resilience & resourcefulness.

Together, we'll unlock your brilliance to propel you to the next stage of success—defined by you, on your own terms.

Book a call to get clarity on your goal, get to know each other and explore coaching with me.

No commitment!

What clients are saying…

"Alex consistently delivered tangible results and valuable insights for both my leadership & personal life. I came to her at a very important juncture in my work and life and it seemed like the right time to call upon extra support.

With her I gained clarity around my goals, a stronger sense of self in work, more confidence to make decisions. I was stepping into a new role as a leader, and have burned out in the past, and I was keen to build good practices and muscle memory so that the next few years become easier/clearer/more sustainable. Launching a new business gave me a chance to reset and re-create.

At the same time - I was feeling super called to practice my writing and build time in my schedule to really honor my creative side.

The combination of Alex’s mind-body coaching was so helpful, especially after doing therapy, business coaching & body work in the past, I loved how she was able to strike a balance between them - and connect the dots between me and my work. 

Her guidance has been instrumental in helping me navigate difficult conversations and negotiations (where I got what I wanted!), claim my voice as a thought leader & entrepreneur, and execute an impactful team retreat- showing up to lead authentically (with many of Alex’s tools!)

Today, I prioritize my own needs, set boundaries for work-life balance that has now become muscle memory, which to my surprise, has led to my leadership and relationships flourishing. My company has even adopted my personal values that I created with Alex! I highly recommend her to any woman looking to speak up, create or lead more effectively and aligned with their true desires"

Isabelle, Co-Founder of a social business

“Alex's orientation honors the reality that organizations and projects are made up of humans. She brought about an unexpected transformation for me, as a leader and a creator, which in turn impacted my organization and my message in powerful ways.

She helped me reclaim my voice and vision that resulted in my first organization dissolving because the leadership was not aligned, with my new vision I then created a new organization as a sole founder for teh first time.

We worked through my fears of being visible online and self-promotion, while also navigating team and employee issues. She helped me launch my patreon site, and also prioritized her health and well-being, finding joy in each day while sustaining her venture.

I’m proud to share that my organization just hit a milestone of revenue and number of people we are reaching!  ”

Victoria , Executive and Author

““Alex was a genius at listening deeply, pulling out the important threads she was hearing, asking the right clarifying questions, and mirroring back what she was seeing with so much - expertise, respect and passion for me, the process and subject matter. Her process has shaped my leadership and our organization and working relationships in every way, a true reboot.”

Valerie. - Co-Founder, Center For Art, Humor & Soul & healer.

“Alex helped me will this big PR win into the universe of getting published in Entrepreneur.com. We did visioning and dreaming sessions alongside getting into the daily nitty gritty stuck points of my business.

I claimed my vision and values out loud for the first time. She is equally practical with templates for everything, as she is tender and an incredible listener.

I felt a breakthrough in my process with sales that I was especially stuck on and procrastination/ avoiding, as well as working through some of my perfectionist tendencies that hold me back.

I am beginning to find my own way as my own boss, and be a kinder and more effective boss to myself. Giving myself permission to find what works for me. I sing her praises to other solopreneurs and creatives all the time!”

Danielle - founder

“With Alex you genuinely have a partner, co-creator energy, and hands on support & brains behind the challenging process of growth in the early stage. She knows how to understand who you are authentically, and how to make it a part of what you love to do while finding joy along the way!

Alex helped me clarify and created new messaging and language for my work, created a website for me on a deadline, supported me in embracing a new “huntress” energy of goal-focused leader.

Lisa, founder

“Alex is an incredible coach with a spiritual foundation. She’s helped me made a huge career pivot by uncovering my fears and limiting beliefs- some of which were buried deep in my subconscious! She uses embodiment tools like EFT tapping, meditation, visualizations and role play as well as powerful coaching questions to help you achieve your goals and support you through times of transition.

Because of her background in start ups/ consulting, she’s also been a great resource for me starting this new creative endeavor & business. Highly recommend if you’re looking for support!”

Ali, NYC actor & Founder.

“When I started working with Alex, I was overwhelmed, overworked, unhappy in my job and feeling desperate for change but completely conflicted as to how to go about it. I was working full-time at a PR agency, struggling with work/life balance, and all I wanted was to move closer to my dream of being a full-time writer and actress, but I felt totally daunted and alone in the heaviness of that task. I'd done so much work to make healthy shifts in my life, but with so many priorities competing with each other in my head, I knew I needed help.

I needed to find someone who could not only encourage and affirm me for the work I'd done so far, but who could help untangle the knots of to-do's and priorities and fears in my head to help me set a clear path for myself. 

Our work together involved getting to the root of my limiting beliefs, learning how to communicate healthy boundaries with my employer, practicing somatic grounding work like tapping, affirmations and other nervous-system regulation tools that would help me get through the hard days.

With Alex's support and guidance, I identified weekly goals and challenges for myself to prioritize my creative work, and I spent more time visualizing what a full-time creative career could look like. Alex helped me identify and redefine some of the internal narratives that were making me doubt myself or sabotage my dream, so that I could move forward with more bravery, if not completely unencumbered.

After 4 months of working together, I transitioned out of my full time job in a totally unexpected way, but the work I had done with Alex helped ground me to feeling self-trust and preparedness for this new season. Now I'm working full-time as a creator, and supplementing my income with freelance work in PR and communications. While I haven't yet begun earning income from my creative work, I am gaining momentum, contacts who believe in what I'm doing, and confidence in myself to become a professional artist. I see now that if I keep at the work I've been doing, it will only be a matter of time. I'm not floating/lost anymore. I feel more trust in the process of my life and creative work, and I'm learning how to listen to my body to make aligned choices and connections that feel right.

Alex's process is very intuitive, and her work in somatic tools can take a very fluid and surprising direction. For example, you might come in with a specific goal in mind but if there is any part of you that is stuck or resistant, Alex will be able to recognize that and help you work towards your goal in a different way that is more in tune with your emotional life and beliefs. It can make "progress" non-linear, but ultimately the outcome is more grounded and authentic.”

Erin,

What Clients are saying

  • Victoria Loorz, Executive of Center for Wild Spirituality & Author of “Church of the Wild”.

    “Alex's orientation honors the reality that organizations are made up of leaders. She engaged my team, but in particular, me, in a way that brought about unexpected transformation for me, as leader, which in turn impacted our organization in powerful ways.”

  • Lisa Jasienowski, Non-profit leader

    “With Alex you genuinely have a partner and co-creator energy & brains behind the magnificent process of growth. She knows how to understand who you are authentically, and how to make it a part of what you love to do while finding joy along the way!”

  • Valerie Luna Serrels. Co-Founder, Center For Art, Humor & Soul.

    “Alex was a genius at listening deeply, pulling out the important threads she was hearing, asking the right clarifying questions, and mirroring back what she was seeing with so much - expertise, respect and passion for me, the process and subject matter. Her process has shaped my leadership and our organization and working relationships in every way, a true reboot.”

FAQs

  • Coaching provides a supportive environment of holding space, to gain clarity, interrupt patterns, receive compassionate accountability and feedback to meet your goals.

    Most clients who have worked with me, share a much deeper impact. They have clarity and alignment of who they are, their values and purpose, they make decisions from an embodied calm and confident place, they’ve moved forward their creations/ organization to a healthier, more expanded or deeper place that they hoped for. They trust themselves, and are growing in a direction they’re energized about.

  • My experience in the traditional nonprofit and business sectors, combined with my training in embodiment coaching, and passion for heart-led intuitive innovation, makes me uniquely qualified to guide you in a growth process. I believe in equal parts heart and logic, dreaming and practicality. I honor both flow and structure, working from intuition and best practices.

    Uniquely, I bring a very large and creative toolbox from my constellation of training and career experience. My sources range from the traditional lens of entrepreneurship, organizational and leadership development to embodiment practices and somatic tools (the body- breathing/visualizations). I’ve also worked across three continents (and an international expat myself), and trained in a cultural conscious lens as well as trauma informed. I enjoy curating what is needed with each client to their interests and desires, and co-creating together the custom roadmap to your goals.

  • I always start where you are, discuss your preferences and what you’re comfortable with to design a custom experience that works for you.

    Currently I work with clients over a minimum of 3 months online or in person. We meet three times a month or bi-weekly. We will create a roadmap together towards your goals in our first session, and use a combination of coaching methodologies in the following sessions custom to your needs. This includes both cognitive (the mind), and somatic (the body- breathing/visualizations).

    For more about my process and tools, see “Coaching” Tab.

  • Embodiment coaching is a holistic approach to get you more connected to your body (to feel safer to follow your own path), and take aligned action so you and your work can flourish. It unleashes the magic between your mind, body & actions to boldly create from the core of who you are. Without sacrificing your wellbeing!

    Embodied coaching from my training is grounded in traditions from Eastern and Western philosophy, meditation, & martial arts. It also draws upon relevant work in psychology, linguistics, management theory, and bodywork. My coaching includes a big toolbox focusing on leadership through pathways of mindset work, embodiment (body-based or somatic), and aligned action.

  • I currently give 5 hours a month as probono coaching to those that qualify for being catalyst in their area of work and also from marginalized backgrounds. I also give monthly donations to 2 nonprofits.

  • Please see the “Coaching” tab for the full details in what’s included in this package.